Technology professional with more than 20 years of experience, connecting product, technology, data, and artificial intelligence to build scalable digital solutions that deliver business value.
A hybrid profile across Product, Technology, AI, and Business
Fernando Martim holds a degree in Computer Science and an MBA in Service-Oriented Software Engineering. He has more than 20 years of experience in technology and more than 6 years as a Product Owner, leading digital products, integrations, automation, BI, and AI initiatives.
His career includes companies such as Ambev, Elektro, Superlógica/PJBank, Propz, Azul Linhas Aéreas, and Supermercados Pague Menos, always connecting product strategy with technical execution and innovation.
He currently focuses on self-directed projects in generative AI, SaaS product development, and intelligent automation.
Product, technology, and AI capabilities
Experience across notable companies
Led digital retail products, with a focus on integrations, automation, BI, and AI initiatives to improve processes and customer experience.
Managed aviation digital products, including APIs, partner integrations, and customer service platforms.
Developed CRM and marketing automation products, with a focus on customer segmentation and omnichannel integrations.
Developed financial and banking systems, including integrations with payment APIs and process automation.
Analyzed and developed systems for the electric utility sector, with a focus on process automation and enterprise integrations.
Developed and maintained systems for Latin America's largest brewery, with work in industrial automation and enterprise systems.
Independent initiatives and innovation cases
SaaS platform for audio book summaries using AI for content generation, pipeline automation, and a user-oriented digital experience.
Conversational assistant for personalized gym and running workouts, with supplementation recommendations based on goals and user profile.
AI assistant focused on English conversation practice, using voice, automation, and intelligent feedback to accelerate learning.
Data-driven platform for financial asset analysis, scoring, and opportunity identification using automation, APIs, and technical indicators.
Conversational AI solution for support automation, lead qualification, and integration with digital channels.
CRM platform for automated customer segmentation based on purchase behavior and centralized support across WhatsApp, Instagram, Messenger, and Telegram.
Published author on Amazon and Product Owner with cross-industry experience in CRM, Aviation, and Retail. This eBook distills years of hands-on experience into practical guidance for Product Owners navigating complex enterprise environments, where Agile principles must coexist with operational realities. It reflects my passion for product strategy, stakeholder management, and transforming real-world challenges into actionable frameworks.
Buy on Amazon
Academic background and continuous development
UNIMEP
IBMEC
Product Development
Product Management
Generative AI
Generative AI
Agile & Scrum
IT Service Management
Process & Project Management
Reach out by email or LinkedIn